marketing
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Cyberactivism Dos and Don’ts
Using Cyberactivism to Inspire Real-World Action By: J. Mishaelle Supporting a cause can help your brand connect with people in a more genuine, human way. Aligning cyberactivism with your brand’s core values, mission statement, and overall authenticity is an assured boon for business, especially when it comes to content creation garnering audience engagement. But while… Continue reading
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Be Smart. Be Like Warby Parker.
Using Social Media to Turn Customers into Marketers By: J. Mishaelle Necessity is the mother of invention. Whenever a need arises or a challenge becomes too big to ignore, people innovate. Those innovations often uncover more challenges, pushing people to evolve their methods and strategies. That’s exactly what four University of Pennsylvania students did when… Continue reading