social-media
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Why Orkut Didn’t Make the Cut
The Importance of Adaptability By: J. Mishaelle Sometimes, being the first and the fastest-growing aren’t enough to keep your business at the top. If your business can’t adapt to the changing times, technological advancements, or consumer expectations, it doesn’t matter how successful or popular your business is: it will get left behind. One of the… Continue reading
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Creating Ecosystems to Elevate Your Business
A Deep Dive of the Weixin Case Study By: J. Mishaelle If you have a business, you are always looking for the next smart way to grow. More reach. More loyalty. More ways to keep people coming back. One of the best ways to do that is by expanding around what you already do well… Continue reading
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Cyberactivism Dos and Don’ts
Using Cyberactivism to Inspire Real-World Action By: J. Mishaelle Supporting a cause can help your brand connect with people in a more genuine, human way. Aligning cyberactivism with your brand’s core values, mission statement, and overall authenticity is an assured boon for business, especially when it comes to content creation garnering audience engagement. But while… Continue reading
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Be Smart. Be Like Warby Parker.
Using Social Media to Turn Customers into Marketers By: J. Mishaelle Necessity is the mother of invention. Whenever a need arises or a challenge becomes too big to ignore, people innovate. Those innovations often uncover more challenges, pushing people to evolve their methods and strategies. That’s exactly what four University of Pennsylvania students did when… Continue reading